Fundamentals of Digital Marketing
1.Welcome to Digital Marketing/1. Welcome to your new Google course.md
1.Welcome to Digital Marketing/2. An introduction to digital marketing.md
1.Welcome to Digital Marketing/3. Digital marketing skills and your career.md
2.The Digital Customer/2. Customer personas.md
2.The Digital Customer/3. Customer buying behaviours.md
2.The Digital Customer/4. Mapping the customer journey.md
2.The Digital Customer/5. Selecting digital marketing channels.md
2.The Digital Customer/6. Digital marketing strategy summary.md
3.Digital Marketing Strategy/1. Key concepts.md
3.Digital Marketing Strategy/2. Setting suitable goals.md
3.Digital Marketing Strategy/3. The importance of strategy.md
3.Digital Marketing Strategy/4. Digital presence audit.md
3.Digital Marketing Strategy/5. Research the competition.md
3.Digital Marketing Strategy/6. Stand out from the competition.md
4.Content Creation/1. Key concepts.md
4.Content Creation/2. Planning digital content.md
4.Content Creation/3. Creating digital content.md
4.Content Creation/4. Using AI.md
4.Content Creation/5. Ethics and legal responsibilities.md
4.Content Creation/6. Creating a content calendar.md
5.Analytics/1. Key concepts.md
5.Analytics/2. Digital marketing strategy and data analysis.md
5.Analytics/3. Analytics and the customer journey.md
5.Analytics/4. Managing and presenting data.md
5.Analytics/5. Analytics in practice.md
6.Social Media/1. Key concepts.md
6.Social Media/2. Introduction to social media.md
6.Social Media/3. The right social media sites for you.md
6.Social Media/4. Social media management.md
6.Social Media/5. Influencers.md
6.Social Media/6. Avoiding social media pitfalls.md
6.Social Media/7. Measuring success in social media.md
7.Organic Search/1. Key concepts.md
7.Organic Search/2. How search engines work.md
7.Organic Search/3. Search engines, web content, and organic search.md
7.Organic Search/4. An introduction to SEO.md
7.Organic Search/5. Measuring success in organic search.md
8.Websites & Apps/1. Key concepts.md
8.Websites & Apps/2. Planning your website.md
8.Websites & Apps/3. Website design.md
8.Websites & Apps/4. Website accessibility.md
8.Websites & Apps/5. Mobile apps.md
8.Websites & Apps/6. Chatbots.md
9.E-commerce/1. Key concepts.md
9.E-commerce/2. Using e-commerce to sell.md
9.E-commerce/3. Taking payments and managing orders.md
9.E-commerce/4. Creating a smooth e-commerce experience.md
9.E-commerce/5. Product promotion and merchandising.md
9.E-commerce/6. Retargeting for e-commerce.md
10.Expanding Internationally/1. Key concepts.md
10.Expanding Internationally/2. Planning international expansion.md
10.Expanding Internationally/3. Adapting international audiences.md
10.Expanding Internationally/4. Preparing for international sales.md
10.Expanding Internationally/5. Delivering to global customers.md
11.Paid Marketing Channels/1. Key concepts.md
11.Paid Marketing Channels/10. Advertising on video sharing sites.md
11.Paid Marketing Channels/2. Paid ads and your brand.md
11.Paid Marketing Channels/3. An introduction to SEM.md
11.Paid Marketing Channels/4. Implementing SEM.md
11.Paid Marketing Channels/5. Measuring success in SEM campaigns.md
11.Paid Marketing Channels/6. An introduction to display ads.md
11.Paid Marketing Channels/7. Implementing display ads.md
11.Paid Marketing Channels/8. Retargeting.md
11.Paid Marketing Channels/9. Advertising on social media.md
12.Local Business/1. Key concepts.md
12.Local Business/2. Get noticed locally.md
12.Local Business/3. Finding your local audience.md
12.Local Business/4. Searching and advertising on-the-go.md
13.Email/1. Key concepts.md
13.Email/2. Introduction to email marketing.md
13.Email/3. Creating email content.md
13.Email/4. Managing successful email campaigns.md
13.Email/5. Measuring success in email marketing.md
14.Video/1. Key concepts.md
14.Video/2. Video and your digital marketing strategy.md
14.Video/3. Creating video content.md
14.Video/4. Sharing and promoting video content.md
14.Video/5. Measuring video performance.md
15.Google Marketing Tools/1. Key concepts.md
15.Google Marketing Tools/2. Google Search Console.md
15.Google Marketing Tools/3. Google Analytics.md
15.Google Marketing Tools/4. Google Ads.md