Passed on 7 April, 2025

1. Key concepts

In this lesson, you’ll be introduced to key concepts and terms used for social media.

Get familiar

Take the time to learn about the key terms and concepts. You may recognise some of these terms from other modules and others might be entirely new.

Social media

Social media refers to any digital tool that enables users to create and share content publicly. Let’s explore some other common terms.

Social share

When a customer shares a product or service with their social media followers.

Influencers

An influencer is someone who promotes products on social media to influence potential buyers. Let's discover some more terms.

Influencer marketing

The process of getting influential people to endorse or mention a brand, product, or service to their followers on social media.

Influencer-generated content

Any post created by an influencer that promotes a brand’s products or services. In many countries, these posts must legally be disclosed as ads or sponsored content.

Nano influencer

Influencers with 10,000 followers or fewer.

Micro influencer

Influencers with 100,000 followers or fewer.

Macro influencer

Influencers with 1 million followers or fewer.

Mega influencer

Influencers with 1 million or more followers.

Reporting and tools

Explore the key tools and processes that help track and analyse data, driving decision-making and optimising your social media performance.

Data reporting

Organising and summarising data to track performance across marketing and sales efforts.

Dashboard

A visual display that tracks and shows key metrics, insights, and performance data in real-time.

Data analytics

Monitoring and evaluating data to gain actionable insights.

Social media management tools

Tools that bring together your social media accounts, streamline posting, and provide performance insights from across your social media site, all in one place.

Social media monitoring tools

Tools that track mentions of your brand, competitors, and industry themes across social media sites, enabling you to stay informed and engage in relevant conversations.

Web analytics

The process of tracking and analysing visitor behaviour on your website to understand what drives traffic, conversions, and engagement.

Affiliate marketing

A strategy where businesses pay partners a commission for driving clicks or sales through unique links. Influencers often use this strategy by promoting affiliate links and encouraging followers to purchase products through their unique links.

Return on investment (ROI)

A measure of how much profit is made from an investment compared to its cost. In marketing, it shows if an initiative, like a campaign, earned more money than it spent.

Lesson complete

Great job!You’ve now learned the essential terms and concepts to understand social media more effectively. With this foundation, you’re prepared to dive deeper into strategies that drive real results.Next, we’ll explore how to put these insights into action for stronger engagement and impact.

You’ve now learned the essential terms and concepts to understand social media more effectively. With this foundation, you’re prepared to dive deeper into strategies that drive real results.Next, we’ll explore how to put these insights into action for stronger engagement and impact.

Next, we’ll explore how to put these insights into action for stronger engagement and impact.

Next, we’ll explore how to put these insights into action for stronger engagement and impact.