Passed on 7 April, 2025
1. Welcome to your new Google course
In this lesson, you’ll find out what theFundamentals of Digital Marketingcourse covers, how it can benefit you, and some tips for getting the most out of your studying.
✅ Learning objectivesBy the end of this lesson, you’ll be able to:Understand what theFundamentals of Digital Marketingcourse covers.Identify how you will benefit from the course.Apply best practices for studying the course.
Learning objectives
By the end of this lesson, you’ll be able to:
Understand what theFundamentals of Digital Marketingcourse covers.
Identify how you will benefit from the course.
Apply best practices for studying the course.
Why learn about digital marketing?
Did you know that more than 20% of retail purchases around the globe take place online?1And that the percentage is growing?1More businesses and people are embracing the opportunities of the digital world. Whether it’s a multimillion-pound company or a micro-business, it’s never been easier to use the growing range of tools to better communicate, sell, and have a presence online.
The current digital landscape
The online world is very much a part of our daily lives, from talking to friends and family, to doing the weekly food shop, and researching things to do locally.Our online experience is constantly evolving thanks to content creators, businesses, app developers, and new AI-powered tools and assistants. They can find new and innovative ways to help us shop, learn, and connect. Whether you own a business, want to join one, are already part of one, or are exploring other avenues, now is a great time to jump in and find new opportunities.
Our online experience is constantly evolving thanks to content creators, businesses, app developers, and new AI-powered tools and assistants. They can find new and innovative ways to help us shop, learn, and connect. Whether you own a business, want to join one, are already part of one, or are exploring other avenues, now is a great time to jump in and find new opportunities.
Our online experience is constantly evolving thanks to content creators, businesses, app developers, and new AI-powered tools and assistants. They can find new and innovative ways to help us shop, learn, and connect. Whether you own a business, want to join one, are already part of one, or are exploring other avenues, now is a great time to jump in and find new opportunities.
How can this course help me?
TheFundamentals of Digital Marketingcourse provides you with a foundational knowledge in digital marketing concepts and putting the basics into practice.
✅ What do you think?Doing business online brings lots of fantastic opportunities – it can help you in new and exciting ways.How do you think digital marketing can help a business?Check as many answers as you want.Find new customersSell your products or services straight from a website or appDeliver targeted advertising to customersLearn more about what customers loveUse analytics to power online salesStrengthen your brandDigital marketing can help a business to:Find new customersSell products or services straight from an app or websiteDeliver targeting advertising to customersLearn more about what customers loveUse analytics to power online salesStrengthen your brand
What do you think?
Doing business online brings lots of fantastic opportunities – it can help you in new and exciting ways.How do you think digital marketing can help a business?
How do you think digital marketing can help a business?
How do you think digital marketing can help a business?
Find new customers
Sell your products or services straight from a website or app
Deliver targeted advertising to customers
Learn more about what customers love
Use analytics to power online sales
Strengthen your brand
Digital marketing can help a business to:Find new customersSell products or services straight from an app or websiteDeliver targeting advertising to customersLearn more about what customers loveUse analytics to power online salesStrengthen your brand
Find new customersSell products or services straight from an app or websiteDeliver targeting advertising to customersLearn more about what customers loveUse analytics to power online salesStrengthen your brand
Find new customers
Sell products or services straight from an app or website
Deliver targeting advertising to customers
Learn more about what customers love
Use analytics to power online sales
Strengthen your brand
What will you be able to do at the end of the course?
This course has been created by digital marketing experts to help you to apply the basics across a range of topics. By the end of the course, you will be able to:Set business goals and create a strategic plan to help you reach themWrite content that helps you reach your audienceAnalyse your business data and make decisions based on itUse social media, video, and email to help you promote a brand and businessMake it easier for people to find you onlineCreate a website and online shop, or improve the one you’ve gotDecide if you should pay for advertising, and, if so, which types could work for youSell to both local and international marketsUse some Google tools that can support your digital marketing strategyThroughout the modules, you’ll also learn how AI can help you with digital marketing - whether you’re marketing your business or want to learn more to support your career.
Set business goals and create a strategic plan to help you reach themWrite content that helps you reach your audienceAnalyse your business data and make decisions based on itUse social media, video, and email to help you promote a brand and businessMake it easier for people to find you onlineCreate a website and online shop, or improve the one you’ve gotDecide if you should pay for advertising, and, if so, which types could work for youSell to both local and international marketsUse some Google tools that can support your digital marketing strategyThroughout the modules, you’ll also learn how AI can help you with digital marketing - whether you’re marketing your business or want to learn more to support your career.
Set business goals and create a strategic plan to help you reach them
Write content that helps you reach your audience
Analyse your business data and make decisions based on it
Use social media, video, and email to help you promote a brand and business
Make it easier for people to find you online
Create a website and online shop, or improve the one you’ve got
Decide if you should pay for advertising, and, if so, which types could work for you
Sell to both local and international markets
Use some Google tools that can support your digital marketing strategy
Throughout the modules, you’ll also learn how AI can help you with digital marketing - whether you’re marketing your business or want to learn more to support your career.
Throughout the modules, you’ll also learn how AI can help you with digital marketing - whether you’re marketing your business or want to learn more to support your career.
Practical tips
Learning how to navigate the course and apply best-practice study tips will help you make the most of your learning journey.
Get the glossary
There’s a full list of terminology we use in the Fundamentals of Digital Marketing. Download a copy of the glossary to use throughout the rest of the course as and when you need.
Go to the glossary
Navigating the course
The course has been designed to allow you to learn at your own pace using bite-sized lessons and quizzes. You’re able to access the course across a variety of devices, including mobile phones, tablets, and laptops, so you can study on-the-go. To help you get started, there are a few aspects of course navigation that we’d like to draw your attention to.
Introductory modules
There are two different types of modules. The first section of the course introduces key digital marketing concepts. The modules have been structured to be taken in order so you can build your knowledge gradually. As you complete a module, the next one will unlock.
Focussed modules
Once the introductory modules are complete, the remaining modules will unlock. These have more specific focuses and can be completed in the order that will best help you meet your goals. You can take these lessons in chunks or complete multiple topics at once.
Lesson activities
Throughout the modules, you’ll find activities to complete, such as setting goals or investigating other businesses. You’ll find a digital notepad beneath some of these activities for you to make notes. You’ll be able to download these notes as PDFs as you go.Alternatively, you can take notes using pen and paper or any other note-taking tool you choose outside of the course.
Alternatively, you can take notes using pen and paper or any other note-taking tool you choose outside of the course.
Alternatively, you can take notes using pen and paper or any other note-taking tool you choose outside of the course.
Assessment
Once you’ve completed all of the modules in the course, you’ll be able to take the assessment. This will help you put your new knowledge and skills to the test, and help you to identify any topics which you may want to revisit.Once you’ve passed the assessment, you get adigital badgeto celebrate course completion that you can share on your LinkedIn® and Skillshop profile.
Once you’ve passed the assessment, you get adigital badgeto celebrate course completion that you can share on your LinkedIn® and Skillshop profile.
Once you’ve passed the assessment, you get adigital badgeto celebrate course completion that you can share on your LinkedIn® and Skillshop profile.
A note on data
The activities in the course are designed to be self-reflection exercises, allowing you to check your understanding and help you decide if you need to review any information.We do not track your performance in activities or quizzes, and we do not analyse or review your answers.
We do not track your performance in activities or quizzes, and we do not analyse or review your answers.
We do not track your performance in activities or quizzes, and we do not analyse or review your answers.
Get the most out of your learning
Make the most of theFundamentals of Digital Marketing- whether you’re implementing the lessons in your own business, adding to your existing skills, or learning about the topic for the first time - by following our top tips for studying.
Take your time
It can be tempting to get to the end of a course as quickly as possible. However, we learn best in chunks. Pace yourself by taking notes and engaging with all of the activities.
Set a schedule
Commit to spending 30-60 minutes on the course a few times a week. This will help keep concepts fresh in your mind and prevent you from feeling overwhelmed.
Apply the lessons as you go
By setting a schedule, you will have the time to apply your learnings as you go - whether it’s for a business or your own personal development. This will give you the opportunity to see results and feel confident with the different concepts before you move on.
Getting started
Spend some time completing the activity on this page. It will provide a foundation for the lessons that follow.
✅ ActivityIt’s time to put our tips for studying into practice by making a study plan.Check the items off as you go.Decide how much time you have to spend on the course each week.How much of that time will you spend taking the modules?How much of that time will you use to apply your learning?Once you can answer those questions, add the time to a calendar or planner, an app, or make yourself a separate schedule to help you stay on track.
Activity
It’s time to put our tips for studying into practice by making a study plan.
Decide how much time you have to spend on the course each week.
How much of that time will you spend taking the modules?
How much of that time will you use to apply your learning?
Once you can answer those questions, add the time to a calendar or planner, an app, or make yourself a separate schedule to help you stay on track.
Download PDF
Download PDF
Lesson complete
Great job!You now know how theFundamentals of Digital Marketingcan help you reach your goals, how the course is structured, and how to get the most out of your learning experience.Head to the next lesson to discover more about what digital marketing is.
You now know how theFundamentals of Digital Marketingcan help you reach your goals, how the course is structured, and how to get the most out of your learning experience.Head to the next lesson to discover more about what digital marketing is.
Head to the next lesson to discover more about what digital marketing is.
Head to the next lesson to discover more about what digital marketing is.
133 E-Commerce Statistics for 2024, Forbes
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33 E-Commerce Statistics for 2024, Forbes