Meily的数字大脑

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Passed on 22 May, 2025

1. Key concepts ​

In this lesson, you’ll be introduced to key concepts and terms used for local business.

Get familiar ​

Take the time to learn about the key terms and concepts. You may recognise some of these terms from other modules and others might be entirely new.

Local business ​

Attracting local people to your business can be an essential part of your digital marketing strategy. Let’s find out more about the foundational concepts covered in this module.

Local business

Businesses are considered local if they serve customers that are geographically close to them.For example, customers and potential customers within 10 miles of a store or venue.

For example, customers and potential customers within 10 miles of a store or venue.

For example, customers and potential customers within 10 miles of a store or venue.

Business profile

Business profiles refer to profiles businesses create for online directories. They help customers find essential information, like contact details, for a business.

Local directories

Local directories host business profiles and help searchers find a business when it’s relevant to their search and their location. Examples include Google Business Profile, Yelp, and Foursquare.

GPS

Global Positioning Systems (GPS) use information from satellites to calculate a location. Mobile phones, apps, and services, such as Google Maps, use GPS to pinpoint a user’s location.

Search Engine Optimisation (SEO)

SEO is the process of increasing the visibility of website pages on search engines to attract more relevant traffic.

Lesson complete ​

Great job!You’ve now covered the foundational concepts of local business, setting you up for success as you move through the rest of the module.Next up, you’ll make a start on the remaining local business classes.

You’ve now covered the foundational concepts of local business, setting you up for success as you move through the rest of the module.Next up, you’ll make a start on the remaining local business classes.

Next up, you’ll make a start on the remaining local business classes.

Next up, you’ll make a start on the remaining local business classes.