Passed on 21 May, 2025
1. Key concepts
In this lesson, you’ll be introduced to key concepts and terms used for e-commerce.
Get familiar
Take the time to learn about the key terms and concepts. You may recognise some of these terms from other modules and others might be entirely new.
E-commerce
Learn about common words and phrases that apply to e-commerce. This will help you contextualise the content in the lessons.
E-commerce
Selling products and services online through websites and mobile apps, including through online marketplaces and social commerce.
Online marketplace
A third-party website or app which offers products from a range of sellers at competitive prices, such as Amazon and eBay.
Social commerce
The act of selling via social media sites, such as TikTok Shop and Instagram.
Digital marketing strategy
A plan that outlines how to use digital channels to achieve marketing goals.
Payment services
Allow people to carry out transactions, such as purchasing items online.
Backend system
Part of an app or website that manages functionality, processes requests, stores data, and handles actions like adding items to a basket.
Responsive design
Allows websites and apps to automatically adjust their layout for an optimised, consistent experience on any device—whether it is a desktop, laptop, tablet, or phone.
Cart abandonment
When a potential customer adds an item to their cart, but doesn’t complete the purchase.
Product recommendation engine
Software that uses artificial intelligence to analyse customers’ data, learn which products might interest them, and display those products to the customer.
Conversion and click-through rate
Two important metrics for e-commerce success are conversions and click-through rate. Let’s explore what each term means and why they matter.
Conversion
The completion of an activity that contributes to the success of a goal you set out to fulfil and the overall success of a business. Examples include a customer making a purchase or signing up for a mailing list.
Lesson complete
Great job!You’ve now covered the foundational concepts of e-commerce, setting you up for success as you move through the rest of the module.Next up, you’ll learn more about using e-commerce to sell.
You’ve now covered the foundational concepts of e-commerce, setting you up for success as you move through the rest of the module.Next up, you’ll learn more about using e-commerce to sell.
Next up, you’ll learn more about using e-commerce to sell.
Next up, you’ll learn more about using e-commerce to sell.